I'm Magno Calderon. Product Designer & UX/UI Specialist based in São Paulo.
Resume
For more than a decade, I’ve led the design of products from concept to prototype for global teams across Brazil, the U.S., and Europe.
Approach
My core skill is transforming complex concepts into intuitive design for Apps and software that work for both users and the business.
End-to-End Product Design.
From Concept to Prototype
My process spans the entire product lifecycle, from business analysis to research, ideation, prototyping, and Hand-off with developers.
I uncover user needs through data analysis, interviews and usability testing, then translate insights into intuitive design solutions and high-fidelity prototypes using Figma.
After launch, I track usability metrics and gather feedback to drive continuous discovery, connecting strategic business goals with user experience.
Featured projects for
international teams across Brazil, Europe, and the U.S.
Recent UX, UI, and Product Design projects. From new features to complete apps.
Assurant + Sony Playstation
Design of self-service insurance experience flows for Assurant’s B2B SaaS platform.
Ambev Delivery Apps
New features for TaDa and Zé, AB InBev’s beverage delivery apps.
Syngenta App & Web
A deep dive into the design process of a digital agriculture app for Syngenta.
United Sports platform
End-to-end design process of a sports events platform from concept to prototype.
Embraer Code GenAI
UX/UI for Tardis AI code generator software, from discovery to prototype.
Estadão News App
UX and prototypes for one of LATAM leading news media companies.
Fast Shop E-commerce
Design of the Fast Shop mobile application for e-commerce and marketplace.
